Innovation. Genova has partnered with the TMC Innovation Institute to revolutionize the way health is managed in the home.

“It’s time we equip frontline workers with the support they need to drive drastically better health outcomes.”

-- Alex Bonetti

Founders Alex Bonetti and Daniel Gottschalk are each motivated by deeply personal experiences in managing healthcare. They’re passionate about helping others and driving change in the healthcare industry.

After witnessing firsthand his grandmother’s struggles with Alzheimer’s disease, Alex founded Family Tree In-Home Senior Care to raise the standard of excellence for home care. Since 2012, Alex grew the business an average of 120% year-over-year and introduced applied research and clinical care methodologies to become the #1 and most awarded provider of home care in the Greater Houston Area.

Recognizing the antiquated state of the home care industry, Daniel set out in 2015 to change it. Determined to redefine the way health is managed in the home, Daniel didn’t take long to recognize Alex’s success with Family Tree, the only home care provider nationwide driven and supported by outcome-based research.

A partnership was born, and the pair formed Genova to manage a portfolio of integrated solutions, including Family Tree, to improve the way health is managed in the home.

Executive Team

Alex Bonetti

Co-Founder & Chief Executive Officer

Prior to co-founding Genova, Alex co-founded Family Tree In-Home Senior Care and grew it to become the #1 ranked home care company in Houston, Texas.

Alex serves on various industry boards including the Alzheimer’s Association (Houston & Southeast Texas Chapter), Houston Gerontological Society (Vice President) and HYPAA (Houston Young Professionals Against Alzheimer’s Disease). Additionally, he is a board member of the Texas Wranglers Alumni Association, the prior Chairman of the Private Duty Committee of the Texas Association for Home Care and Hospice, and an associate member of the UTHealth Consortium on Aging. Alex is active in outreach and volunteer efforts in the community, including his work with the Ms. Wheelchair Texas Foundation.

Daniel Gottschalk

Co-Founder, President & Chairman of the Board

Prior to co-founding Genova, Daniel practiced corporate law in the Houston office of Baker Botts L.L.P. where he focused primarily on mergers and acquisitions. Daniel has completed over fifty transactions with over $40 billion in total transaction value.

Daniel was named to the Houston Business Journal’s “40 Under 40” list of business leaders in 2017. He serves on the board of directors for several Houston-area organizations, including the Houston Symphony (Community Partnership Committee), the Houston Law Review Alumni Association (Vice President) and the Ross M. Lence Foundation. He is also active on the Houston Symphony Young Associates Council. Daniel serves on the advisory board of the Texas Medical Center (TMC) Innovation Institute, Rivet Capital Partners, JAS Inc., and SEM Houston.

Derek Dawes, MD

Chief Medical Officer

Marsha H. Hyslop,RN, MBA, CSA

Chief Nursing Officer

Patricia Rowe, RN

Chief Aging Officer

Sam Fenwick

Chief Financial Officer

Board of Advisors

Vaunette P. Fay, PhD, RNC, FNP, GNP

Former Head of Gerontology -
UT Health System (SN)
Director, CE - UT Health System (SN)

Andrew Achenbaum, PhD

Former Chair – National Council on Aging
Former Deputy Director - U. Michigan Institute of Gerontology

Robert G. Pond

Founder - Energy Alloys LLC
Former President and CEO - Grant Corporation

Marsha H. Hyslop, RN, CSA, MBA

President – Liaisons for Healthcare
Chief Nursing Officer - 2nd MD
CEO - The Pain Care Center, Inc.

David Brody

Vice President and former Administrative Director - Northwell Health

Derek Dawes, MD

Internal Medicine - LBJ General Hospital
Internal Medicine - Medical Clinic of Houston

Genova Regions


8213 Shoal Creek Blvd, Suite 104
Austin, TX 78752

San Antonio

13300 Old Blanco Road, Suite 260
San Antonio, TX 78216


3001 W. Loop 250 N, Suite C-105, PMB 329
Midland, TX 79705


5930 Royal Lane, Suite 105
Dallas, TX 75230

Clear Lake

17101 Mill Forest Rd., Suite 172
Clear Lake, TX 77598

Texas Medical Center

2450 Holcombe Blvd.
Houston, TX 77021


3600 S. Gessner Rd., Suite 150
Houston, TX 77063

College Station

1511 S. Texas Avenue, Suite 122
College Station, Texas 77840

The Woodlands

25329 Budde Rd., Suite 816
Woodlands, TX 77380