Innovation. Genova has partnered with the TMC Innovation Institute to revolutionize the way health is managed in the home.

“It’s time we equip frontline workers with the support they need to drive drastically better health outcomes.”

-- Alex Bonetti

Founders Alex Bonetti and Daniel Gottschalk are each driven by deeply personal experiences in managing healthcare. They’re passionate about helping others and improving the healthcare industry.

Motivated by his grandmother’s struggles with Alzheimer’s disease, Alex founded Family Tree In-Home Care to raise the standard of excellence in home care. Since it’s humble beginnings in Alex’s apartment, Family Tree has grown into the most trusted provider of home care services across multiple markets.

Daniel’s grandmother relied on nurses and caregivers during her battle with dementia, and while in college, he personally served as a caregiver for a beloved professor. Daniel set out to consolidate top-tier home care companies into a platform that could use scale to dramatically improve the quality of care provided in the lowest cost setting, the home. That’s when he met Alex.

A partnership was born, and the pair formed Genova to manage a portfolio of integrated solutions, including Family Tree, to improve the way health is managed in the home.

Our Founders


Alex Bonetti

Co-Founder & Chief Executive Officer

Prior to co-founding Genova, Alex co-founded Family Tree In-Home Senior Care and grew it to become the leading home care company in Houston, Texas.

Alex serves on various industry boards including the Alzheimer’s Association (Houston & Southeast Texas Chapter), Houston Gerontological Society (Vice President) and HYPAA (Houston Young Professionals Against Alzheimer’s Disease). Additionally, he is a board member of the Texas Wranglers Alumni Association, the prior Chairman of the Private Duty Committee of the Texas Association for Home Care and Hospice, and an associate member of the UTHealth Consortium on Aging. Alex is active in outreach and volunteer efforts in the community, including his work with the Ms. Wheelchair Texas Foundation.

Daniel Gottschalk

Co-Founder, President & Chairman of the Board

Prior to co-founding Genova, Daniel practiced corporate law in the Houston office of Baker Botts L.L.P. where he focused primarily on mergers and acquisitions. Daniel has completed over fifty transactions with over $40 billion in total transaction value.

Daniel was named to the Houston Business Journal’s “40 Under 40” list of business leaders in 2017. He serves on the board of directors for several Houston-area organizations, including the Houston Symphony (Community Partnership Committee), the Houston Law Review Alumni Association (Vice President) and the Ross M. Lence Foundation. He is also active on the Houston Symphony Young Associates Council. Daniel serves on the advisory board of the Texas Medical Center (TMC) Innovation Institute, Rivet Capital Partners, and JAS Inc.

Board of Advisors


Vaunette P. Fay, PhD, RNC, FNP, GNP

Former Head of Gerontology -
UT Health System (SN)
Director, CE - UT Health System (SN)

Andrew Achenbaum, PhD

Former Chair – National Council on Aging
Former Deputy Director - U. Michigan Institute of Gerontology

Peter Sosnow

Former Integration Leader - Humana at Home
Former Director of Integration - SeniorBridge

Marsha H. Hyslop, RN, CSA, MBA

President – Liaisons for Healthcare
Chief Nursing Officer - 2nd MD
CEO - The Pain Care Center, Inc.

David Brody

Vice President and former Administrative Director - Northwell Health

Derek Dawes, MD

Internal Medicine - LBJ General Hospital
Internal Medicine - Medical Clinic of Houston